Google takes aim at TV as it claims YouTube ads drive more sales
Google has issued a fresh attack on TV ad budgets by claiming that YouTube ads are more effective way for brands to pull in revenue.
The internet giant studied campaigns across eight countries, saying that it found in 77 per cent of cases “YouTube delievers a higher return on investment than TV”.
The survey analysed 56 case studies from brands over six industries and was conducted alongside research partners like Kantar Worldpanel and BrandScience.
In the instance of 17 of the case studies looked at Google said: “In more than 80 per cent of media mix optimizations we studied, data Read full story ›
Source: The Drum
