By Tony Connelly

Google is stepping up its efforts to monetise search queries on mobile by replacing results of local business with ads.

The Alphabet company is currently running tests for local inventory ads (LIA) on mobile, which sees search queries yield relevant ads rather than locals business results which the company’s ‘local pack’ would usually offer up.

It’s a similar feature which Argos tested early last year which allowed the retailer to ensure that its marketing spend isn’t used to promote products that aren’t available.

Now though Google is bring the feature to mobile for the first time. A search for “engagement Read full story ›

Source: The Drum