Google to launch a host of new features including attribution, location extensions and machine learning for marketers
Google is launching a whole host of features for marketers such as attribution modelling, location extensions for YouTube ads and more.
In a blog post before the Google Marketing Next event, Sridhar Ramaswamy, senior vice president, advertising & commerce, Google, unveiled the new features awaiting marketers. This follows the efforts by the search giant to shore up brand safety concerns.
Google will be launching a new product, Google Attribution, to help marketers measure the impact of marketing across devices and channels in one place. Google Attribution will have a free version, as well as an enterprise version called Attribution 360.
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Source: The Drum
