By Seb Joseph

Google purged itself of 1.7 billion bad ads last year – more than double the number it axed in 2015 – a fact which belies a problem set to swell unless more advertisers refuse to turn a blind eye to inflated numbers caused by ad fraud.

The online behemoth’s latest update on its own efforts to curb ad fraud highlights the scale of a problem; for all Google’s efforts last year, is blocking a greater volume of ads just a consequence of there being more bad ads in the first place?

Expanded policies, better detection and sharper internal expertise investments in Read full story ›

Source: The Drum