By Tony Connelly

Google is the latest brand to find itself the source of contention in relation to Crimea after its language translating tool was discovered to be converting Russian related words into less savoury terms.

Following closely on the heels of Coca-Cola’s Crimea map hiccup, Google translated was found to be making erroneous translations such as ‘Russian Federation’ becoming ‘Mordor’- the fictional land in JRR Tolkien’s Lord of the Rings which is also referred to as the land of shadows.

When the Russian foreign minister’s name, Sergey Lavrov, was put through the online translation tool it emerged as ‘sad little horse’. The Read full story ›

Source: The Drum