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Google tweaks brand safety rules for publishers, with focus on pages instead of websites

on May 15, 2017 | 0 comments

By Rebecca Stewart

Google has announced two updates to its Adsense network today which will allow it to address violations on a more granular level, and increase transparency for website publishers around policy enforcement.

Announcing the news in a blog post, the internet giant said it has updated the tech behind its publisher network Adsense in order to allow it to remove ads from individual pages if publishers fall foul of the rules. Previously, Google would remove ads from every page of a website in the event of a policy violation, rather than just blocking ads on the pages featuring offending Read full story ›

Source: The Drum