Google voted most and least liked media brand, annual industry survey reveals
Google has topped the list of both most and least liked media brand in the annual I-MIS industry reputation survey.
The analysis of 50 media and tech brands in the report – compiled by BSB Media, The Vision Network and the International Advertising Association (IAA) – found that many media brands were liked and disliked in equal measure by their industry colleagues.
Following Google, Facebook was the next most popular brand. However, the social media giant was equally deemed more unpopular than popular by respondents. Google and Facebook were followed on the scale by LinkedIn, YouTube, BBC World News and Odyssey Mobile Read full story ›
Source: The Drum
