Google, Yahoo and AOL join industry-wide move to stamp out online ad misplacement and demonstrate trustworthiness to buyers
Google’s DoubleClick, Yahoo and AOL have become the latest brands to join the industry-wide move to tackle online ad misplacement and bolster brand safety.
The initiative, spearheaded by the Digital Trading Standards Group (DTSG), comprising the IAB, ISBA, IPA and JICWEBS trade bodies, have given a seal to each of the companies which confirms they meet industry-agreed standards to protect brand safety online.
The news takes the total number of companies to have been rubber stamped to 20 in the UK, with Microsoft, Exponential, Ad2One, Crimtan, Exponential Interactive, IgnitionOne, Tubemogul, Vibrant Media, Quantcast, Specific Media, and Unruly already possessing DTSG Read full story ›
Source: The Drum
