By Angela Haggerty

Programmatic video advertising firm BrightRoll has named Google’s Bruce Falck as chief operating officer and Twitter’s Guy Yalif as vice-president of global marketing.

Falck was most recently responsible for leading sales and strategy for Google’s DoubleClick platform and played a strong role in the company’s evolving programmatic business. At BrightRoll, he will lead sales and business development and drive global programmatic video growth.

Falck said: “The programmatic revolution is well underway. The industry has made incredible progress in the past five years and the best is yet to come – video is where programmatic will reach its true potential. The BrightRoll Read full story ›

Source: The Drum