Google's David McMurtrie – The rise of unified ad-tech platforms drives transparency and efficiency
Tech firms in London have attracted more than $1bn of investment so far this year, 30 per cent higher than in 2013 and more than 10 times the amount raised in 2010. Across Europe, technology start-ups are also bringing new vitality to trade shows like DMexco and IBC, which set the pace of new trends in the digital technology industry.
It is reassuring to see that the number of smart start-up companies shows no signs of declining – they are driving growth and innovation in our industry, and there is no question they will continue to do so.
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Source: The Drum
