Google's innovation push sees its surpass Apple in BrandZ 2016 brand value list
Google‘s strong innovation push has helped it knock Apple off the top spot in the rankings of the most valuable global brand, according to the 2016 BrandZ Top 100 list, while Vodafone continues to lead the rest in the UK.
The Alphabet company increased its brand value by $229bn- 32 per cent- on last year to see it reclaim the top spot in the annual ranking of the world’s most valuable brands, compiled by WPP and Millward Brown.
The return to the top has been fueled by its comprehensive innovative push across a number of Read full story ›
Source: The Drum
