By Ronan Shields

Brands with websites not optimised for mobile have suffered a 10 per cent dip in traffic, as well as a 16 per cent increase in their traffic costs, or CPCs, since search giant Google began prioritising web properties specifically designed for smaller screens in its search rankings, according to Adobe.

The insights were revealed in the latest Adobe Digital Index, the first since the change in Google’s methodology – dubbed ‘Mobilegeddon’ – which also revealed a 10 year-on-year decrease in traffic to websites with a lower mobile engagement score.

Google declared itself a ‘mobile first’ company back in 2010, but it wasn’t Read full story ›

Source: The Drum