By Thomas Hobbs

Net income for the third quarter was $3.98bn, up from $2.74bn the year before, while Google’s total revenue hit $18.7bn (£12.1bn) compared with $16.5bn.

Google’s CFO Ruth Porat said advertising revenue had “improved greatly” due to improved mobile search ad formats, which were also credited for a 10% rise in UK revenues for the quarter.

“Year on year growth reflects substantial growth in mobile search due to ongoing improvements in ad formats and delivery to better address how consumers use their mobile devices,” she explained.

In an investor call last night, Google’s CEO Sundar Pichai added: “In search advertising there is a huge Read full story ›

Source: Marketing Week