Gourmet Burger Kitchen ads rile vegetarians in an attempt to entice more 'carnivores'
Gourmet Burger Kitchen is latest brand upsetting London Underground commuters with a tongue-in-cheek campaign looking to tempt vegetarians to eat meat.
Protestors promised a boycott of the burger chain in response to a trio of ads running with taglines like ‘You’ll always remember when you gave up being a vegetarian,’ ‘Vegetarians, resistance is futile’ and ‘They eat grass so you don’t have to’ which displayed a resting cow.
The campaign sparked guerrilla retaliation.
@gbkburgers Distasteful, disgraceful PR.. Great way to lose customers! #gourmetmurderkitchen pic.twitter.com/hXxwvhAVHO
— Phil Lee (@Bill_Froog) January 16, 2016
An online backlash also ran Read full story ›
Source: The Drum
