Government announces plan to ramp up marketing for UK Export Finance in budget, with £2.8m promotion expected
It was good news for the marketing and cultural industry in today’s budget – and not just because tax on a pint is going down. Today’s budget sees plans for two major marketing plans, as well as announcing an increase in the cultural and media purse, from £1.1bn to £1.2bn for 2014-15.
With lack of exports being a thorn in the side of the UK Government, it was announced that a marketing and communications campaign will be created to raise awareness of UK Export Finance’s (UKEF) products and services and wider export finance.
While spend for the marketing campaign itself is not Read full story ›
Source: The Drum
