By John Glenday

The Department for Work and Pensions has launched a new benefit fraud and error campaign designed to reduce the £5.8bn per year loss to the Treasury arising from waste and abuse.

To chip away at this bill the DWP, HMRC and Cabinet Office are collaborating on a joint campaign, showcasing a localised approach targeting claimants to ensure pay outs are accurate and above board.

Devised by Team Enter, a collaboration between comprises the advertising agency Enter and Creston Group agency The Real Adventure, this approach is hoped to generate savings of £1.7bn by March.

Using the tag line ‘Benefits. Are you doing the Read full story ›

Source: The Drum