By Jonathan Bacon

Under the current law the Information Commissioner’s Office (ICO) is required to prove that a company caused ‘substantial damage or substantial distress’ by making marketing calls or texts before action can be taken.

However after a six-week public consultation, the Government is now removing this legal threshold, giving the ICO the power to intervene in more cases. The change will come into effect from 6 April 2015.

In addition, the Government said it will look at introducing measures to hold board level executives responsible for nuisance calls and texts.

The announcement follows Read full story ›

Source: Marketing Week