By Seb Joseph

The Department for Culture, Media & Sport (DCMS) is seeking to lower the punishment threshold for unwanted marketing calls to “causing annoyance inconvenience or anxiety” rather than “substantial damage or substantial distress”.

Previously, direct marketers have escaped punishment due to the authorities’ failure to prove countless nuisance calls and texts had a significant detrimental impact on the recipients. The new changes, however, will make it easier to fine guilty firms, a move its backers hail as the “first step” to “protecting the most vulnerable”.

The lower punishment threshold was first outlined earlier this year as part of the Government’s nuisance Read full story ›

Source: Marketing Week