Great British Diversity Experiment finds that agencies should embrace ‘messiness’ and consider scrapping creative director role
Agencies should embrace ‘messy’ creative processes and reassess the role of creative leadership if they are to build truly diverse organisations, according to the results of the Great British Diversity Experiment.
Over 20 teams comprised of individuals from a variety of backgrounds, races and sexes took part in the experiment, answering a brief from Tesco to create solutions to the problem of food wastage.
Following the announcement of the winners in February, the full report on the experiment’s findings, produced by Flamingo and Tapestry, was launched at an event at BBH’s London last night (Wednesday 25 May), featuring Read full story ›
Source: The Drum
