By Jennifer Faull

It’s synonymous with sausage rolls and sugar-laden doughnuts, but Greggs has been on a somewhat transformative journey over the past three years as it tries to move beyond being seen as a bakery occasionally visited as a treat to a food-on-the-go brand that can cater to breakfast, lunch and (of course) snacking.

But with consumer concern at an all time high when it comes to high fat and sugar products, it was inevitable that the sausage roll king would have to bring more healthy options into the mix.

And it seems to be working. The ‘Balanced Choices’ range now Read full story ›

Source: The Drum