Greggs seeks approval from New Yorkers with new hotdog range
Greggs has taken a trip over the Atlantic to New York to trial its new hot dog range with the locals.
Havas PR took Gregg’s new hotdogs on tour to the ‘Big Apple’ to sample the snacks with New Yorkers – to see if they were up to scratch. While there, the vendors took the weiners on a city tour from Times Square to the Statue of Liberty.
The firm encouraged those tasting the ‘dogs’ to tweet selfies to @GreggstheBakers using the hashtag #HotDogsOnTour. The best entry will earn a trip to New York.
Graeme Nash, head of customer and marketing at Greggs, Read full story ›
Source: The Drum
