Grey Goose is deepening ties to luxury in latest ‘Fly Beyond’ campaign
Grey Goose vodka is hoping to deepen its ties with the luxury consumer in the latest iteration of its Fly Beyond platform campaign, which has moved away from brand storytelling to focus on “emotive stories” around a luxury lifestyle.
The new global campaign, ‘La Pursuit’ is a continuation of the platform that launched in 2013 and this time follows a group of friends driving along a dirt road who follow a flying goose to an airship, an adventure that ends up with the group watching a French film projected on to a cloud.
Speaking to The Drum, Tom Swift, global vice president Read full story ›
Source: The Drum
