By Seb Joseph

GreyShopper, the shopper marketing arm of Grey Group, has promoted the managing director of its London office Sarah Green to the newly created role of chief executive of its EMEA regions as it looks to capitalise on renewed interest in the discipline.

Green will have oversight of the 10 GreyShopper agencies worldwide and is tasked with tying them together under a stronger umbrella strategy that can grow the network’s reputation. She will report to global chief executive Joe Lampertius.

Her remit aims to capitalise on the shopper marketing group’s momentum over the last 12 months that has seen its roster of Procter Read full story ›

Source: The Drum