Grindr on why it won’t be repeating its successful live streamed JW Anderson show
Gay hook-up app Grindr won’t be taking another foray in to the world of live fashion streaming despite a successful collaboration with British designer JW Anderson earlier this year, as the platform looks to remain “unexpected”.
The January collaboration with JW Anderson racked up 150,000 views during the first week of its release and generated a swathe of PR for both Grindr and the designer, however the app’s VP marketing Landis Smithers, said it is unlikely a similar live streaming of a fashion show won’t be repeated as Grindr wants to surprise its consumers.
“We are probably not going to Read full story ›
Source: The Drum
