By The Drum

Advertisers are overlooking the valuable 50-to-80 years-old demographic due to a number of pre-conceived misconceptions of this ‘financially astute group of digital converts’, according to a report released today (17 August) by GroupM.

This group currently makes up a third of the total population (21.8 million of the UK population is aged between 50 and 80 years-old), often seem to be ignored by advertisers and are also under-represented in the media, according to the study.

Other insights contained in the study include: over half of the 50-to-80 year olds own a smartphone; almost two-thirds (62 per cent) check the internet when they Read full story ›

Source: The Drum