By John Glenday

GroupM has introduced its MEC, Mindshare and MediaCom agencies to sub-Saharan Africa to augment its existing operations in South Africa and North Africa from its offices in Kenyan capital Nairobi.

The move follows a decision by GroupM owners WPP to acquire a controlling stake in Scangroup, market leader for advertising and communication services in East Africa.

Designed to offer efficiencies through consolidation of media management and leadership the moves will bring international best practice to bear on the local market including the latest media tools, technology and training.

Dominic Grainger, GroupM CEO EMEA, said: “Sub-Saharan Africa is a key growth priority for many Read full story ›

Source: The Drum