GroupM chief: 'I want to put to bed the 'frenemy' notion between us and Google.'
GroupM announced its purchase of digital media agency Essence this week, with the London-based outfit spending more than $700m on adspend each year counting Google and Visa among its largest clients.
Essence will continue operating as an independent brand, but with the advantage of access to GroupM’s global reach and infrastructure, alongside outfits such as Mindshare, MediaCom which it will collaborate with under the terms of the deal.
Financial details of the acquisition were not discussed, although industry observers raised question marks over the fact that WPP – GroupM’s parent company – is frequently critical of Google over a Read full story ›
Source: The Drum
