By Jessica Goodfellow

GroupM has today (27 September) announced the launch of Finecast, an addressable TV outfit that will look to improve audience targeting for TV advertisers by providing a single point of access – and a common currency – across most major broadcast players in the UK, excluding ITV.

The agency is building a so-called “global ecosystem” around addressable TV as it predicts the shift in viewing habits from linear TV to on-demand will lead 30 to 50% of the total market to focus on addressable in the near-future.

To help advertisers navigate the complex world of TV as it Read full story ›

Source: The Drum