GroupM's North American chief Kelly Clark on the spate of media reviews and his take on the rebate controversy
The first half of the year was unlike any other for the media sector, with each month bringing another billion-dollar-plus account or roster review. Most recently, it was revealed that GlaxoSmithKline was reviewing its $1bn media set up, following a long, long list that includes Johnson & Johnson, Volkswagen, Coca-Cola, Visa, Coty and Unilever.
Kelly Clark, chief executive of GroupM North America, discussed the many reviews his agencies are currently facing, some of which they are defending, and offers his views as to why they have all come at once.
“It’s an equal mix of procurement Read full story ›
Source: The Drum
