Growing opportunities in B2B startups, FinTech bode well for marketers
To say that a gold rush is on for B2B tech start ups is an understatement but overall, investments in B2B tech were up 40 per cent to nearly $12bn this past month. Further, while investment in consumer firms is still relatively larger, according to a story this week in Reuters B2B tech investment is “very hot” with investors hunting for business models with the potential to be profitable at a very early stage.
Additionally, while investments in consumer outfits still outweighs B2B, the fact that B2B is having a better performance overall indicates that in the Read full story ›
Source: The Drum




