Growth in mobile ad spend leading to decline in ad viewability levels
The increase in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics.
While mobile advertising has recently helped the UK’s digital ad spend surpass the £10bn mark for the first time, other forms of digital advertising are now showing signs of stagnating.
According to figures from Meetrics the first quarter of 2017 saw the proportion of banner ads served that met minimum viewability guidelines dropped from 49% to 47% – the lowest level for nine months. Based on the recent IAB/PwC figures, Meetrics suggests around £750 Read full story ›
Source: The Drum
