By Seb Joseph

GlaxoSmithKline (GSK) and Nestle won’t be ‘programmatic-only’ digital media buyers until the walled garden technology stacks of online media owners tumble so that they can target people with richer data.

The world’s biggest ad spenders think they’re being backed into a corner when it comes to betting heavily on one of the big five online media owners – Google, Facebook, Apple, Amazon and Alibaba. They don’t want to spend millions of pounds pumping ads through five different technology stacks but can’t continue using cookies and somehow need to access the people-based data locked behind closed doors.

It’s an impasse between advertiser and Read full story ›

Source: The Drum