Guardian's new membership scheme 'ahead of target' – but no hard figures yet, says head of direct Anne Gowan
The Guardian’s newly-announced three-tier membership scheme is “ahead of target” for subscriptions, according to Guardian News and Media head of direct Anne Gowan, but the publisher is yet to reveal any hard figures.
Speaking to The Drum at Zuora’s Subscribed Europe 2014 event, Gowan said that 10 per cent of sign-ups so far had taken up the highest-tier ‘patron’ subscription at a rate of £60 per month, and said the title had already begun receiving international sign ups despite focusing its soft launch on the UK.
However, Gowan declined to commit to any hard figures, although she said the title is now Read full story ›
Source: The Drum
