Gucci promotes new collection on CNN via exclusive ad campaign
Gucci has entered an exclusive partnership with CNN International to promote its Men’s Tailoring collection during the Milan, Paris, New York and London fashion weeks taking place in September.
The multi-faceted campaign consists of a month of 30-second advertising spots, the sponsorship of a week of travel features called Elite Escapes, and integrated digital elements.
The advertising campaign is focused on promoting the Gucci Men’s Tailoring collection and follows the luxury fashion brand’s first ever global TV campaign, which ran on CNN last December.
The main element of the campaign is Gucci’s sponsorship of Elite Escapes, a week of daily segments airing on Read full story ›
Source: The Drum
