By Seb Joseph

Charity Guide Dogs has appointed Proximity London to devise a strategy that unifies its fundraising, brand, marketing and media communications.

The organisation hopes a more joined-up plan will forge deeper relationships with key stakeholders such as people with sight loss.

There are almost two million people in the UK living with sight loss, according to Guide Dogs and this figure is set to double by 2050. A stronger brand, therefore, would allow the charity to position itself as one of the leading authorities on blindness, as well as lift awareness around its efforts to help people who are visually impaired.

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Source: The Drum