Guinness recruits African talent for new Premier League ad
Guinness has marked the return of the Premier League with the launch of a new pan-African ad campaign which celebrates the passion of the African fans and the lengths they go to watch the game.
The ‘Made of Football’ campaign will launch across Africa and utilises local talent across the continent to highlight the popularity of the Premier League throughout the region.
As official broadcast sponsors of the English Premier League on SuperSport and Canal+ across Africa, Guinness partnered with AMV BBDO London and their BBDO network to create the new 30 second ad.
The ad features celebrated Ghanaian Read full story ›
Source: The Drum
