By John Glenday

Guinness World Records has named Sohu IT as the winner of its inaugural ‘Record-breaking Brand‘ award at the Festival of Media Asia Pacific, thanks to a media campaign documenting their Largest Smartphone ensemble record attempt in support of the Vivo XPlay smartphone launch.

The award was introduced by organisers specifically to recognise brands that harness Guinness World Records achievements in their media campaigns.

Rowan Simons, president of Guinness World Records in China said ‘Sohu’s achievement truly showcases an innovative, fun, clever and engaging way of using record breaking at the heart of a campaign to facilitate and amplify their message. Congratulations Read full story ›

Source: The Drum