By Thomas Hobbs

The listings service has persisted with the same logo since 2000 but has now scrapped it for a more minimalist green tree motif set to a darker background (pictured).

It is also launching 24-hour customer service support through its online channels, improved message notifications for users and will launch a new narrative TV campaign from the 15 January.

Gumtree’s general manager Morten Heuing told Marketing Week: “The brand has been too functional, we have 15.3m customers monthly in the UK but they are only talking about how they use it and not necessarily connecting emotionally with us.

“We’re making major changes to Read full story ›

Source: Marketing Week