Gumtree ‘Easy Buy, Easy Sell’ campaign stresses the site’s simplicity
Gumtree has launched an above the line campaign informing viewers how easy it is to buy and sell goods on the classified ad website.
The TV slots, created by Fold7, feature a soundtrack inspired by the catchy Ian Dury and the Blockheads’ song ‘Reasons to be Cheerful’.
Launched on 9 February, the ads have aired on ITV, C4, C5 and across the digital network. These were backed by fully integrated YouTube, Facebook and Twitter campaigns.
Hannah Wilson, head of marketing at Gumtree, said: “We hope our key message of ‘Easy Buy, Easy Sell’ and catchy song choice resonates with users and non-users alike, Read full story ›
Source: The Drum
