Gumtree's head of programmatic: 2017 won't be the year for programmatic TV
Ahead of The Drum’s Digital Trading Awards, judge Adam Parker – Gumtree’s head of programmatic and audience – dissects the major concerns in the sector and what he expects to see in 2017.
It’s been a rocky start to the year for the programmatic sector with numerous companies making layoffs and more recently one the world’s biggest advertisers laying down a new set of rules if it’s going to keep putting money into the “murky” media supply chain.
The theme of the awards this year is “Living the Dream – Programmatic everywhere” what do you see as the immediate and long term Read full story ›
Source: The Drum
