By Natalie Mortimer

Fitness company Gymbox has appointed Albion to ‘reinvent’ its marketing communications ahead of a planned UK expansion.

Following a recent £17m investment round, Albion has been briefed to redefine Gymbox’s positioning in the market, develop a new creative platform, and build a new marketing model to support the expansion of the brand and to drive the next phase of growth.

Richard Halton, Gymbox founder, said: “At GymBox we are a no-holds-barred, anything goes, diva dancing, combat training melting pot of fitness. Our gyms are an experience, where groups of people come for the atmosphere and to socialise while working out. It’s great Read full story ›

Source: The Drum