By Gillian West

Ice cream brand Häagen Dazs has named Love its global lead design agency.

The appointment sees Love initially charged with handling the brand’s design direction, the first of several briefs the agency will face.

Häagen Dazs senior marketing manager, Richard Schmidt, said Love proved it was “an agency that will challenge us, ask questions and encourage debate about our brand.”

Love chief executive, Trevor Cairns, said of the appointment: “We’ve delved right into the DNA of Häagen Dazs, its history, where it is today and where it can go.

“The category is primed for a design language that really stands out and tells Read full story ›

Source: The Drum