By Natalie Mortimer

Marketers are being supressed by “habit and inertia” when it comes to reaching young people and need to better understand the way they communicate, according to Facebook regional director UK and Ireland Steve Hatch.

Speaking at the IAB Engage event in London, Hatch made the comment as the inaugural report from Facebook’s insight arm, Facebook IQ, was released today.

“Many things are holding us back but probably the greatest things are habit and inertia,” he asserted. “And for those brands who are making pioneering steps there are many kind of games to be had, because it’s true that whilst we have a Read full story ›

Source: The Drum