By Nicola K Smith

Last year, pharmaceutical company GSK created a mobile app to help people give up smoking, educating them about how nicotine works and using game dynamics to reward users with coupons for NiQuitin products.

Dominic Marchant, managing director of DJM PAN, a creative agency in the healthcare space, explains: “Pharma is having to adapt to a more digital-first means of communication simply because its audience is more digital.”

In 2014, digital natives outnumbered digital immigrants in the physician community, while 80 per cent of people went online to look for health information. Technology – from apps to virtual reality (VR) to augmented reality Read full story ›

Source: The Drum