By Gillian West

Diageo’s new whisky brand Haig Club, developed in partnership with David Beckham and British entrepreneur Simon Fuller, is to make its TV debut tonight (Friday 17 October) on Sky.

Created by adam&eveDDB, the ‘Welcome’ advertising campaign stars David Beckham and was directed by Guy Richie.

The 90 second creative weaves together a series of journeys made by groups of friends though the Highlands, as they make their way to an estate in Glen Affric near Inverness. The action culminates with a celebratory toast in which the group all raise a glass before shots of the friends are shown from numerous locations around Read full story ›

Source: The Drum