By Jonathan Bacon

Almost half of marketers believe their organisations are failing to follow best practice for data capture, with only 56% agreeing that they give consumers a clear and easy opt-out of marketing communications when collecting their information.

The findings are revealed in The Customer Acquisition Barometer, a new report by the Direct Marketing Association (DMA) in partnership with The Media Octopus. The study includes a survey of more than 1,000 consumers and 164 marketers.

Although opt-outs are clearly communicated only by a small majority of marketers, even fewer – just 43% – claim to avoid small print or jargon. Meanwhile, 62% of marketers Read full story ›

Source: Marketing Week