By Lucy Tesseras

Jill McDonald, the newly appointed boss of cycling and motoring retailer Halfords, is a rare breed having successfully made the transition from CMO to CEO. It is a move made all the more impressive considering she is just one of 11 female leaders in the FTSE 250.

However, moving into general management was not always her goal. “I didn’t set out to become a CEO; I wanted to be a CMO,” she says. It was her former boss at McDonald’s Steve Easterbrook, now global CEO of the fast food chain, who gave her the confidence to make the change as he Read full story ›

Source: Marketing Week