By Jennifer Faull

Halifax has embarked on its largest ever content marketing push on the back of the recently launched Top Cat campaign which has seen it serve up a series of short form videos across its social channels answering the most commonly asked questioned people search for on Google.

Content and social marketing is becoming an increasingly important part of Halifax’s marketing mix, particularly over the past two years with it upping investment into the space and fuelling its Facebook, YouTube and own website with a variety of articles and videos to help people’s decision making.

This latest drive has taken a Read full story ›

Source: The Drum