Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Halved-profit Ladbrokes sees 1,100% rise in mobile betting

on Aug 12, 2014 | 0 comments

By John McCarthy

British bookmaker Ladbrokes has shut 46 “under-performing” outlets in the last six months refocusing more on online gambling after it reported a 1,100 per cent rise in mobile stakes during the World Cup.

After a dismal year, Ladbrokes pre-tax profit dropped by almost half to £27.7m, with the firm blaming costly business upgrades on it “inevitably lagging behind” despite performing well during a “good World Cup”.

As part of the nationwide restructure scheme, the bookmakers said further shop closures were “inevitable,” however with a growing online user base of 600,000 active mobile customers, with 326,000 new registrants signing up in the Read full story ›

Source: The Drum