By Tony Walford

This week, let’s talk about PR. It’s been an exciting week for this most professionalised of marketing communication disciplines, with two major acquisitions in three days.

As a discipline, public elations is – and has been for years – a highly segmented one. It’s an industry full of highly-focussed specialists carving out highly profitable niches in pharma and healthcare, lobbying, crisis management, influencing, trade press comms, entertainment, luxury, tech, fashion and more. There are far fewer “all things to all men” agencies than there are, say, in advertising or direct marketing.

Way to Blue, which was set up in 1996, is one Read full story ›

Source: The Drum